Hi there! I’m Abbey — a marketing + brand strategist and researcher located in Washington DC.

For the last 14+ years, I've produced hundreds of B2B and B2C event activations and digital media campaigns for corporate, CPG, retail, and nonprofit clients in agency and freelance positions.

My professional passion is creating experiential + digital campaigns and events that leverage data and storytelling to resonate with target audiences and get results.

Deep insights into target audiences, what motivates them, and where to best reach them eliminates guesswork on brand identity and campaign development, resulting in memorable & creative activations by using the right words and the right experiences in the right places.

Initially self-taught as a content creator starting in 2010, my skillset has evolved to include business and brand development & strategy, copywriting, UX, SEO, data analytics, email marketing, social media, influencer marketing, and experiential events. It also includes quantitative and qualitative research, as I am now completing an MA in Digital Sociology from George Mason University—my current research thesis is on "The Politics of the Creator Economy" which outlines the ecosystem of the creator economy, how it operates, and its potential as a sustainable decentralized business model amongst Big Tech monopolies.

I can execute any of these projects from start to finish, whether working independently or as part of a team, ensuring that the job gets done effectively and efficiently.

Explore my portfolio & resume or get in touch to find out how I can drive growth for you. I look forward to hearing from you!