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“Measuring ROI of event sponsorships is always tricky. However, when it comes to Tastemaker Conference, we have always been profitable. Hyper-focused content and programming attracts an engaged audience."
Arsen Rabinovich, CEO of TopHatRank
01 — Introduction
Hey there, I’m a marketing, communications and brand strategist, specialized in social media, events, and content marketing. I love working on strategy and helping brands grow.
02 — Experience
With 14+ years of experience behind my back, I make data-based decisions to drive results.
My top projects
My work experience
Tastemaker Conference (2017-Present) | Founder & CEO |
Specialty Food Association (2023-Present) | Creator Marketing & Events Consultant |
The Butter Half (2010-Present) | Content Creator & Author |
International Housewares Association (2018-2024) | Creator Marketing & Events Consultant |
My education
Estimated completion 2025 | |
George Mason University, BA in Sociology | 2020-2023 |
Google Data Analytics Professional Certification | Estimated completion 8/2024 |
Certified Holistic Nutritionist, AFPA | 2019 |
My research experience
Master's Thesis (in progress) | "The Politics of the Creator Economy" |
BA Capstone Project (2021) | "Social Class, Mental Health, and its Relationship with Social Media Use" |
Skills
SEO, UX & Google Analytics | Brand Strategy |
Event Production & Sponsorships | Content & Social Media |
Copywriting | Email Marketing |
Quantitative & Qualitative Research Methods | Data Analytics |
Platforms & Software
Meta Business Suite | ConvertKit & Flodesk |
SEMrush | Asana, Adobe & Canva |
GA & GSC | SQL, R, & Tableau |
SPSS & Dedoose | Google Workspace & Microsoft Office |