01 — Project details
Our aim was to improve the conversion of the client’s website by completely reworking the copy and branding.
02 — Creative process
My philosophy was to address the visitor by describing their pain points and showcasing how the client’s service is a great solution for it.
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.
+32%
increase in visitor sign-up conversion
+21%
increase in visitors
8,927
words replaced during our collaboration